Understand how social media can be applied for benefit beyond a marketing function into relationships with employees, customers, suppliers, and stakeholders on a global basis.
Prepare for the possible future directions social media may take in the business world.
Measure the effectiveness of social media usage and focus resources where they will have the most impact.
Apply social media in the business world and, with practical experience, learn how to apply it in your own organization.
Professionals looking to advance their careers and become more valuable to their organizations. You will develop well-rounded project management effectiveness by expanding your knowledge in the key functional areas of project management.
Contributors and front line managers that want to make more informed project management decisions by understanding the various aspects of project management. You will be more confident and others will look to you as a project management leader.
Career changers and job seekers who would like to become more marketable, develop increasingly important project management skills, and become a stronger applicant for a variety of jobs. You can add this professional development credential to your resume and reap the benefits.